Content (Article) Marketing

Article marketing is a channel to showcase your content to an existing community. Submitting articles to article sites is very popular amongst search engine optimisation experts, as it not only gives you one way links from relevant sites but also increases traffic to your site, which is the primary goal of article marketing. The strategy is to create catchy titles using relevant keywords and body text of 250-500 words, also incorporating relevant keywords/keyphrases. This will help the articles to achieve high page rankings on search engine result pages, meaning higher click through rates and more traffic to your site.


  • Traffic from the Article Directory
  • Inbound links from the Article Directory to website (SEO tactic)


  • Step 1: Research and Identify relevant article directories
  • Step 2: Create the profile in the directory
  • Step 3: Create quality content (e.g. articles with links to website)

Tags: Content, SEO, Search Engine Optimisation, Marketing 19-Jan-09

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