Social networking sites like Facebook and Social bookmarking sites like Digg lend themselves to viral marketing, or word-of-mouth, as friends share information with each other. Devising a campaign that communicates directly with customers will allow faster feedback. Also, establishing a presence on social media sites gives potential customers a new avenue to hear about or contact a business.
Benefits:
- Traffic from the Social Network
- Viral Word of Mouth
- Inbound links from the social network to the website (SEO tactic)
- Reputation Management - marketers have better reach and control over brand dialogue.
Includes:
- Research and Identication of relevant social networks and groups therein (e.g. travel-related)
- Creation of the profile on the social network
- Creation of content that is on target for the audience (e.g. articles, video, images, podcasts, etc.)
- Monitor the reaction to the content and continually react/revise/edit content and future content accordingly
Write a comment