Search engine optimisation (SEO) is the process of structuring a website and editing/organising the content on a web page to increase its potential relevance to specific keywords on search engines. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines i.e. increasing the ‘visibility’ of a website or web page in search page results. In general, the earlier (or higher on the page), and more frequently a site appears in a search results list, the more visitors it will receive from the search engine's users.
Includes:
- Website structure/navigation analysis.
- Keyword research and analysis.
- Meta tag creation based on the researched keywords.
- Website updates based on the analysis.
- Research/launch reciprocal links campaign – incoming links to quality, well-ranked sites provide valuable leverage.
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