Ongoing contact with media, developing and distributing news releases will generate positive, credible media coverage which will go towards positioning and later, branding.
Includes:
- Media Release creation:
- Compile relevant/timely discussion points
- Create different versions (short, long, target group-specific)
- For Web-based press release distribution optimisation of the media release content according to current SEO initiatives.
- Include pictures/logos whenever possible
- Research and analysis of relevant media platforms/press rooms
- Submission to the relevant media platforms/press rooms (content, logos and images)
- Promotion through bloggers who are influential on relevant topics
- Promotion of media releases through social media sites, as well as participation in community discussions on these sites
Write a comment