Pay Per Click (PPC) is an Internet advertising model used on search engines, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. When implemented correctly, PPC advertising can provide an immediate response to a site's marketing initiatives driving quality, targeted traffic to a website.
Includes:
- Campaign and Keyword Research & Planning
- Ad copy writing, keyword based
- Campaign & Bid Management – Initial monitoring of each campaign, identifying its strengths and weaknesses and dynamically adapting the campaign for continued success.
- Conversion Tracking - To monitor return on investment (ROI) for each PPC-generated visitor.
- Landing Page Optimisation – based on the conversion tracking data
Write a comment