Pay Per Click

Pay Per Click (PPC) is an Internet advertising model used on search engines or social media platforms, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. When implemented correctly, PPC advertising can provide an immediate response to a site's marketing initiatives driving quality, targeted traffic to a website. BitSiren goes beyond the basics of simply establishing these types of dynamic campaigns. We monitor all of our pay for placement campaigns to ensure that each client is utilising their budget efficiently and effectively while getting tangible results and the best possible ROI.


  • Campaign and keyword research and planning.
  • Ad copywriting, keyword based.
  • Campaign and bid management – initial monitoring of each campaign, identifying its strengths and weaknesses and dynamically adapting the campaign for continued success.
  • Conversion Tracking – to monitor return on investment (ROI) for each PPC-generated visitor.
  • Landing page optimisation – based on the conversion tracking data.

Tags: PPC, Pay Per Click, Marketing 19-Jan-09

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