Mass Media Advertising

Mass media includes all forms of information communicated to large groups of people, such as Newspapers, Magazines, Billboards, Radio and Television. Mass media advertising has the ability to reach a wide audience where you are able to send a strong and influential message. Determining the most effective distribution channel of your key message will determine the overall success of your campaign.

Includes:

  • Advertising goals identification
  • Analysis of potential target groups
  • Research/Evaluation of specific Mass Media effectiveness
  • Creation/Development of Key Message
  • Visualisation of Key Message
  • Media Buy Management
    • data submission
    • invoice control
    • quality control
Tags: Media Planning, Advertising, Marketing 19-Jan-09

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Manfred Wieser
Posts: 1
Comment
TV advertising
Reply #1 on : Thu July 08, 2010, 13:18:59
Dear Sir / Madam

My name is Manfred, i have a new product and i want to know, the costs of TV advertising in Thailand.
Thank you in advance

Best Regards

Manfred Wieser