Mass media includes all forms of information communicated to large groups of people, such as Newspapers, Magazines, Billboards, Radio and Television. Mass media advertising has the ability to reach a wide audience where you are able to send a strong and influential message. Determining the most effective distribution channel of your key message will determine the overall success of your campaign.
Includes:
- Advertising goals identification
- Analysis of potential target groups
- Research/Evaluation of specific Mass Media effectiveness
- Creation/Development of Key Message
- Visualisation of Key Message
- Media Buy Management
- data submission
- invoice control
- quality control
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