Event Marketing

Event marketing is the undertaking of promotional activities involving an event, such as a trade fair, or sport or social event, designed to bring a product/service or brand to the attention of the public. Event marketing allows direct communication between a brand and the target market, including feedback, and is an excellent strategy for launching a brand, building brand recognition and engaging with the public in a tangible way. Event marketing is an excellent approach for a brand to make a personal connection.

Possible Tactics:

  • Booth/Display/Signage Creation
  • Direct Marketing Campaign
    • Invitation
    • Follow Up (email, telemarketing, etc.)
  • Contest or Lucky Draw
  • Goody Bag or Free Gift

Tags: Event Marketing, Marketing 19-Jan-09

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