Promotional activities involving an event (e.g. trade fair, sport, social, etc) designed to bring a product/service or brand to the attention of the public.
Possible Tactics:
- Booth/Display/Signage Creation
- Direct Marketing Campaign
- Invitation
- Follow Up (email, telemarketing, etc)
- Contest or Lucky Draw
- Goody Bag or Free Gift

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Posts: 1
Reply #1 on : Wed March 03, 2010, 20:30:14