Event marketing is the undertaking of promotional activities involving an event, such as a trade fair, or sport or social event, designed to bring a product/service or brand to the attention of the public. Event marketing allows direct communication between a brand and the target market, including feedback, and is an excellent strategy for launching a brand, building brand recognition and engaging with the public in a tangible way. Event marketing is an excellent approach for a brand to make a personal connection.

Possible Tactics:

• Booth/Display/Signage Creation
• Direct Marketing Campaign
  • Invitation
  • Follow Up (email, telemarketing, etc.)
• Contest or Lucky Draw
• Goody Bag or Free Gift

Write a comment

Name: *

Email: *

Subject:

Comment: *

Help prevent spam - enter security code above:
 

pomeline rosen
Posts: 1

work in sydney
Reply #1 on : Wed March 03, 2010, 20:30:14

---

Hello! I study to become a Production Manager at an advertising school i sweden called Berghs School if Communicatin. I am about to finish school in june 2010. My dream is to work in Sydney at an advertising agency!