Corporate Identity design assigns the graphical design of the logo and name of a company used in multiple marketing communications applications. This includes everything from dictating what ink pantones should be used in the colouring, to which typefaces and font size are applicable. A comprehensive Corporate Identity design will assure that all communications adhere to an established standard and are consistent. Good corporate identity design is about harmony, balance and leading the eye to the information one wants to communicate to the viewer.
Fundamental to any corporate identity is a logo. A logo is designed for immediate recognition; it's the most fundamental way in which consumers recognise a company. But a logo is just one aspect of a company’s brand strategy, and importantly, a logo means nothing until the brand makes it worth something. Cohesive corporate identity design and an effective marketing strategy make the logo instantly recognisable, and communicate the weight of the brand’s personality and values.
Possible applications:
- Letterhead
- Fax Form
- Envelope
- Business Cards
- Signage
- Billboards
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