Copywriting is the use of words and ideas to promote a person, business, opinion or idea. The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint.

Copy writers are used to help create direct mail pieces, taglines, jingle lyrics, web pages, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogues, billboards, brochures, postcards, sales letters, and other marketing communications media. It can also appear in social media content including blog posts, tweets, and social-networking site posts.

At BitSiren, we understand the importance of strong copy in supporting a brand’s corporate identity, and ensure that the copy and design of any marketing communication, be it a print advertisement, strapline or brochure, work together to strengthen and promote the brand.

Tags: Copywriting, Marketing 14-Nov-11

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