Customer Relationship Management (CRM) is a combination of policies, processes, and strategies implemented by a company that unify its customer interaction and provides a mechanism for tracking customer information.
Possible Tactics:
- Add a newsletter sign up button to website
- Produce a periodical newsletter with promotions, news, etc.
- Create a contest to gather email address for future marketing
- Add a VIP/Members Area with exclusive promotions, benefits, etc.
- Create a Loyalty Rewards program
Write a comment